Case study

How to launch a product with the help of micro-influencers?
L'Occitane en Provence case study in partnership with Talkwalker.
COUV-EBOOK-TW-HIVENCY-LOCCITANE

 

Micro and Nano Influencers : How L’Occitane en Provence targets small to go big?

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The content of the case study

Do you want to collaborate with content creators to launch your new product?

Be inspired by L’Occitane en Provence and its successful micro-influence campaign.

Through this new case study, you will discover an in-depth analysis of all the steps of a micro-influence marketing campaign on the brand side, Hivency's side and Talkwalker's side, the leader in conversational intelligence.

At each stage, you will learn more about KPIs to measure the performance of your campaigns, but also about micro-influencers thanks to key figures.

Throughout this case study, Lucille GARRIVET, Digital Branding & Social Media Project Manager within the L'Occitane Group, give us her feedback. Discover an extract below:

“Campaigns on the Hivency influence platform work as well as our paid media campaigns with macro-influencers. Micro-influencers have more loyal followers than macro-influencers and have very good engagement rates (often over 5%). So it's very interesting for our brand.”

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A benchmark of L'Occitane in Provence’s campaign VS several campaigns launched by competitors
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Key figures to help you understand the rise of micro-influencers
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A checklist of essential steps to successfully run your next influence marketing

Who is Talkwalker?

Talkwalker is a listening and analytics company that empowers brands to optimize their digital strategies by understanding conversations at scale.

About the author

elise

Elise Boukhechem
Content manager, Hivency

I create and animate Hivency's content so that influence marketing no longer holds any secrets for you. What is my mission ? To analyse the industry's trend-setting topics and show you how to create the best influence marketing campaigns.