Do you want to collaborate with content creators to launch your new product?
Be inspired by L’Occitane en Provence and its successful micro-influence campaign.
Through this new case study, you will discover an in-depth analysis of all the steps of a micro-influence marketing campaign on the brand side, Hivency's side and Talkwalker's side, the leader in conversational intelligence.
At each stage, you will learn more about KPIs to measure the performance of your campaigns, but also about micro-influencers thanks to key figures.
Throughout this case study, Lucille GARRIVET, Digital Branding & Social Media Project Manager within the L'Occitane Group, give us her feedback. Discover an extract below:
“Campaigns on the Hivency influence platform work as well as our paid media campaigns with macro-influencers. Micro-influencers have more loyal followers than macro-influencers and have very good engagement rates (often over 5%). So it's very interesting for our brand.”