Case study

SCRUNCHIE IS BACK
scrunchie

 

 

The challenges and objectives of a digital fashion brand

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This case study will contain:

How the brand used micro influencer marketing to generate visibility and a strong following on social media? How the brand used the Hivency platform to manage its strategy?
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Examples of results obtained
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Examples of strategies used
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Key metrics

About Scrunchie is Back

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I find that there are several advantages to web influence: it drives awareness for the brand, builds the community, and beyond that, it generates brand content for free.

Marie ARAGON

Founder, Scrunchie is Back